Marketing and management Assignment Example | Topics and Well Written Essays - 2500 words

Marketing and management - Assignment Example 1 Advise on Internal Marketing for Rosemary and Her Staff Members Development in Internal Marketing In simple words, marketing can be referred as identifying and meeting human as well as social needs. Appropriate and excellent marketing are the ingredients of success for business in modern times (Kotler, 1972). The importance of marketing needs should be well communicated to Rosemary and her staffs. The behaviour of Rosemary and her staff members can be changed with the strategy of social marketing. This strategy combines excellent factors from traditional approach towards the social changes within an integral plan and framework for action and also utilizes and advances towards the technology and marketing skills (Pichop & Mndiga, 2007). Social marketing is applied to influence people towards their behaviour in improving their health, protecting environment and contributing to the society (Kotler & Et. Al., 2002). This strategy of social marketing will assist in development in the ma nagement of staff members. Rosemary King should apply this strategy as the organization is dealing in the health care sector. There is evidence of the application of this strategy in this sector and it has achieved success as well. The social marketing strategy follows systematic procedure that allows enhancing efficiency of the marketing activities. In the first phase of the strategy, the social marketing environment is determined. In this process, the program that needs to be focused is determined, the objective is identified, and an analysis of strength, weakness, opportunity and threat (SWOT) along with reviews are done. In the second stage, target audience are identified and selected with set of goals and objectives and then the competitive forces and target audiences are analyzed. After this, market’s four Ps (Product, Price, Place and Promotion) are analyzed to suit the best marketing strategy. After completion of these stages, development of plan for monitoring and ev aluation is designed, budgets and sources of finance are identified and finally implementation is made (Kotler & Et. Al., 2002). Customers have been an important factor and their needs and wants ought to be identified appropriately in order to provide their requirements. Marketing has been centrally customer focused and Rosemary also needs to follow the same strategy and see that the staffs also try to identify the exact requirements of customers and provide them the desired requirements (Rust & Et. Al., 2004). There are conflicts in situations where owner-manager deals directly with customers. In this situation, solving the problem is a long process and it requires more time. In this case, Rosemary being the owner manages marketing activities and takes every marketing decision. The organization has now grown bigger and she needs to hire executives to manage the market efficiently. This will reduce the conflicts among staffs, owner and customers (Armstrong, 2010). Marketing manager will motivate the management and staffs. Appointment of marketing manager by Rosemary will allow the manager to plan and